Choosing the Right PPC Platform for Your Business: Google Ads vs. Social Media Advertising

Are you facing a dilemma when choosing between Google Ads and Social Media Advertising for your upcoming pay-per-click (PPC) campaign?

For every small business, figuring out where to spend the paid marketing budget is tricky. You might have wondered about this before “Is running PPC ads on Social media platforms better for my business, or shall I run a PPC campaign on Google?” As a leading social media agency in Gurgaon, many of our clients opting for pay per click services have asked such questions. 

Every time, our answer is the same - PPC is a subjective process.

Google and Social media platforms both offer various benefits in paid marketing. However, choosing one completely depends on your business and marketing objectives and the target audience. This comprehensive guide will give you a quick detour about the factors to consider when choosing between Google ads and Social media advertising. 

How to make the right choice?

It is a common trend whenever any business starts growing, they seek to capitalise on success by investing in marketing. In today’s time, digital marketing has taken the stage where using both platforms, i.e. Google and Social media offer numerous benefits. 

With that in mind, let’s discover how your business can achieve all of its marketing objectives efficiently and effectively with either of these marketing powerhouses!

Google ads

Whenever the thought of running a paid campaign pops into your mind, Google is the first name that pops in every time.

With over 8.5 billion searches per day, Google offers an excellent opportunity to showcase your product, services, or other information to millions of people. Google constantly works to give the most useful results, it also helps them to ensure that ads are sequentially served within their tailored audience's search network. This increases the likelihood of your ads reaching audiences that are more likely to take action.

Businesses where Google ads work best

The use cases of Google ads are disparate. As a leading social media agency in Gurgaon, we have received appreciable gestures for providing pay per click services to clients coming from the following business disciplines: 

1. Service-based businesses

2. E-commerce companies

3. Local businesses who want to appear on “near me” searches

4. Dropshipping suppliers

Business Benefits of Running PPC Campaigns on Google Ads

Known as the god of the 21st century, Google knows every answer to every search query - which makes it the most popular search engine.

About 92% of market devices use Google OS, and because of this juggernaut involvement, Google Ads tend to offer much more precise lead-generation opportunities than social media platforms. No matter how popular the social media handle is, it cannot surpass the number of searches being done every second on Google. Therefore, the probability of getting more eyes on your PPC ads increases on Google. 

Adding an extra edge to that, Google holds a massive advertising network. Running your PPC ads on Google Ads makes them highly targeted in a searcher’s location. 

Tips for Advertising on Google Ads from our pay per click service Experts

Since our inception in 2016 as a fully-fledged social media agency, we have garnered a versatile experience in pay per click services by working with clients across different 

Industries.

• If your business offers services in regional locations, then use local targeting options. 

• Make sure you choose keywords that target your desired customers by using long-tail keywords.

• Make sure that your ads are executed under relevant business goals. It is very crucial to have a clear objective in mind when creating Google Ads because they follow a concise format. 

• A strong and clear call to action will provoke audiences to make a purchase on your website's landing page.

• Be sure to write a description relevant to your landing page's content. When customers click on your ad, they expect more information, so give them what they're looking for.

Social media advertising: Facebook and Instagram Ads

According to research, there were 4.8 billion social media users worldwide in April 2023, making up 59.9 % of the world population. Among all social media platforms, Facebook takes the first place with 2.9 billion monthly active users, and Instagram is second with 2.5 billion users. 

These Meta powered social media platforms are the ideal advertising platform for businesses looking to target a larger target audience. The information these social media platforms gather from users, including details like relationship status, important life events, favourite vacation spots, and more, both Facebook and Instagram classify users into specific audience segments. Subsequently, they display advertisements that align with their individual interests and preferences.

Businesses where Social Media Ads work best:

As our experience as a reputed social media agency in Gurgaon, our pay per click services experts have listed down the businesses that align well with social media advertising: 

• Clothing companies

• Product launch

• Home goods

• Beauty and skincare

• Technology providers

• Food and beverage

Benefits of Facebook and Instagram in Pay per click services

Social media is one of the most powerful marketing tools in the digital marketing arsenal, having the capacity to retarget potential audiences and bring 20% higher conversion rates than search engine pay per click services. And as the user-acquisition model of Facebook and Instagram is majorly image-based, it gets easier for businesses to catch the audience's attention swiftly. 

Another significant advantage of employing social media advertising, from the standpoint of a social media agency, is that you no longer require keywords to have your ads displayed. Your target audience will automatically come across your ads without having to search for anything.

In conclusion, the level of granularity offered by Facebook and Instagram ads tends to outcompete the ROI offered by other digital advertising methods. 

Tips for advertising on Facebook and Instagram:

Following are the advertising tips from the standpoint of a social media agency in Gurgaon: 

• There are only 1-2 seconds to capture users' attention, so you must communicate clearly the product benefits and brand.

• Stay creative and up-to-date with your content.

• Ads that use gifs or videos tend to attract more attention than those that use static images alone.

• It is best to keep video ads between 15 and 30 seconds long.

• In contrast to heavily scripted ads, informal and creative ads perform better.

• Ensure you have a strong call to action for your website or ecommerce store.

Social media vs. Search engine marketing: What’s right for your business?

Being a leading social media agency in Gurgaon, we have been asked this question so many times “Should I go with social media or search engine marketing to run a PPC campaign?"

and our answer still remains the same – it depends. 

Whether it be the search engine or social media, every advertising platform comes with its own set of pros and cons, so choosing the right one completely depends on your business and its marketing goals. With Google Ads, your business can target new customers quickly, and while in the process, you will most likely get an instant return on your marketing investment. 

On the other hand, ads on Facebook and Instagram serve as a way for new customers to find you, which may result in a higher ROI in the long run. These distinctive characteristics can be combined to maximise your business' potential as it grow