Paid Media Manager

We are looking for an experienced and knowledgeable Paid Media Manager from an agency background. The candidate should be well versed with Google ads, Facebook ads, LinkedIn ads, Amazon and others.

Responsibilities:

• 1) Complete ownership of the campaign lifecycle including media planning, budgeting, conversions, implementation and optimization, reporting, team management.
• 2) Create, implement, track & analyze paid campaigns on Google, Facebook, Instagram and LinkedIn & other paid platforms. Knowledge of Shopping ads is a must.
• 3) Consistently improve campaign performance and ROI by proactively analyzing campaign data w.r.t Keywords, Quality score, Competition Keywords/Ads, A/B testing, and key Google Analytics metrics.
• 4) Writing and Optimizing ad copies and analysing landing pages for better results.
• 5) Experiment with various advertising channels and track conversions to figure out what works best for the company.
• 6) Reporting on KPIs like leads, conversion rates, website traffic, ROI, ROAS, engagement, etc.
• 7) Working with the tech, creative and content team to deliver the marketing campaigns.

Requirements:

• 3+ years experience in Google Ads, Facebook Ads & E-commerce.
• 3+ years of experience in media planning, implementing and reporting the performance of Paid campaigns for multiple clients.
• Experience in LinkedIn Ads, Twitter Ads, Google Programmatic / DV360 will be an added advantage.
• Experience with website analysis using a variety of analytic tools including Google Analytics as well as internal reporting tools.