As temperatures soared above 45°C in over 37 Indian cities and caused significant discomfort, The Sleep Company addressed this by offering its Smart Luxe SnowTec mattress, which helps maintain a cool sleeping environment.

This innovative mattress features advanced cooling technology and over 2500 air channels, reducing temperatures by 4-6 degrees to promote restful sleep despite the heat wave.

With the number of people falling sick due to heat-related issues getting alarmingly high, Zeno Health, a prominent provider of affordable generic medicines in India, has initiated their version of ‘Beat the Heat’ campaign. 

This effort aims to educate over 500,000 customers across more than 180 stores on using health products and medicines effectively to combat heatwave-related health concerns.

Additionally, the pharmacy startup is showcasing over 50 summer essentials through its ‘Summer Savings’ range. The selection includes health supplements, glucose, pain relief products, protein shakes, and skincare items. Available at all Zeno Health outlets in Mumbai and Pune, the company anticipates increased demand for these products as the summer intensifies.

Simple, affordable, and with a conscience – that’s the essence of this refreshing tale. 

Amidst a sizzling heatwave, a savvy new water brand emerged, offering hydration for just ₹1.

The idea is that about 80% of the label space on the bottle is empty so advertisers can put their names and brands here for a price.

This approach is highly appreciated with the company claiming to have sold 2 lakh bottles within a month of the launch. This ₹1 hydration method can save lives, especially in Delhi-NCR during this intense heat wave.